Growth Is Not the Same as Value.
Many founders reach a point where revenue is increasing, complexity is rising — and yet the business still depends entirely on them. Strategic decisions feel reactive. The path forward isn’t clear.
That’s not a growth problem. It’s a leadership and structure problem.
LR Johnson Associates exists for exactly this moment.
Clarity. Strategy. Results.
Led by Larry Johnson, LR Johnson Associates provides integrated, executive-level advisory designed to help established businesses move forward with intention.
Through the Executive Collective, we bring together coordinated expertise across strategy, finance, operations, and growth — working as one aligned leadership team, not a collection of independent advisors.
Whether you’re navigating complexity, preparing for expansion, or positioning for long-term value, we turn reactive growth into a company built to last — and built to be worth buying.
Built for Companies at an Inflection Point.
LR Johnson Associates works with founders and leaders of established, growing companies — businesses with traction, complexity, and decisions that will define their next chapter.
If you’re ready to move beyond reactive decisions and build a company with lasting value, structure, and optionality — this is where that conversation begins.
A SIMPLE PLAN TO BECOME A SUCCESS!
Discovery
A focused conversation to understand your priorities, challenges, and where the business needs to go.
Strategy
A clear, coordinated plan built around your business — not a generic framework.
Results
Forward movement with structure, clarity, and measurable progress toward enterprise value.
“Partner with LR Johnson Associates to gain a trusted advisory team focused on helping you move forward with clarity and confidence.”
WHAT OUR CLIENTS HAVE TO SAY
Leadership You Can Trust
The Executive Collective brings together senior executives with deep, complementary expertise — each operating independently, each contributing directly to client engagements, and each aligned around a single goal: building companies that are structured, scalable, and worth buying.
Lawrence R. Johnson
Founder & CEO
LR Johnson Associates
Larry Johnson brings more than 25 years of executive advisory experience across investment banking, corporate finance, and strategic business assessment. As a Managing Director at Deloitte Corporate Finance (1997–2004), he led buyside and sellside M&A assignments and strategic advisory engagements for middle market and corporate clients. He continues as a Managing Director at Diamond Capital Advisors, where he advises business owners on company sales, valuations, and fairness opinions. Through both platforms, Larry leads Strategic Business Assessments — a structured diagnostic that evaluates a company’s readiness for growth, transition, or exit. At LR Johnson Associates, he serves as the architect of the Executive Collective, coordinating integrated leadership across strategy, finance, operations, and growth.
Debbie Goldfarb
Senior Executive Contributor
Executive Collective
Debbie Goldfarb brings more than 30 years of experience as a marketing executive, with a career grounded in marketing research and consumer insight at the Fortune 500 level. Her work at MasterCard — where she held a prominent role in marketing research — reflects the depth and complexity she brings to every engagement. As founder of Biz Made EZ, she serves today as a Fractional CMO for growing companies, providing senior marketing leadership and strategic direction without a full-time commitment. Within the Executive Collective, Debbie leads marketing strategy and growth positioning — ensuring clients present a compelling value proposition to their markets, their customers, and prospective acquirers.
Michael DeDonato, J.D., M.B.A.
Senior Executive Contributor
Executive Collective
Michael DeDonato brings decades of experience in corporate finance and business advisory, with a J.D., M.B.A., and a track record spanning manufacturing, healthcare, consumer goods, construction, and aerospace/defense. As a Managing Director at Diamond Capital Advisors, he advises business owners on valuations, capital structure, M&A due diligence, and acquisition integration — with a focus on helping lower and middle market owners maximize enterprise value ahead of a sale or transition. Mike has raised tens of millions of dollars in capital through traditional and non-traditional sources and is known for his direct, structured approach to complex financial challenges. Within the Executive Collective, Mike ensures that clients’ financial foundations are as strong as their growth strategies.
The Executive Collective is a collaborative model — senior executives working together as an integrated team on behalf of each client, with no overhead, no bureaucracy, and full alignment between the work and the outcome.
